Creating Beyond Reality
Push the boundaries of unlimited creativity with mixed reality. Work on projects with the world’s most future-thinking creators and brands.
Creating Beyond Reality
Push the boundaries of unlimited creativity with mixed reality. Work on projects with the world’s most future-thinking creators and brands.
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ARTICLE
Creator interview with Chris Pelk
Effects maverick Chris Pelk talks us through how his juvenile love for Back to the Future’s shark inspired his passion for AR. While there might be no recipe for going viral, Pelk talks us through going back to basics and understanding the human need, or desire, behind your AR piece.